A Marketing Story
One day at our office, Doc looked out the window and saw a FREE puppet show being performed in our courtyard put on by the local HS. “There are people out in the courtyard” Doc called out.
I grabbed the basket from the closet (we keep one full of toothbrushes, pens, Chap Stick and business cards) and ran out the door.
There was a handful of little kids 6 and under, enjoying the show. I was doubtful that this would bring us any new patients; this was just a bunch of little kids. But I did my duty and I handed out the toothbrushes and other goodies to everyone there, and then I went back to the office. After a few months went by and no on called.
Gather Them All Together
At the Dental Office, we recently had one of our long time hygienists retire from her position. We were really happy for her, she was leaving to travel the world, relax and spend time with her Grandchildren. We celebrated her long happy successful career and then we took a deep breath and exclaimed “oh GREAT, we get to interview a whole bunch of applicants!”
As you well know, times are tough; there are a lot of people who are out of work. We anticipated that we would get a huge response to our employment ad and we did. But how were we going to run the office and still give everyone a fair chance to win the job?
