No one plans to take the path that brings you lower.
It’s your decision. ~ Jerry Cantrell ~
At our office we do a little bit of inexpensive marketing that we know will not bring in a huge rush of new patients but it will brand our office name to the folks in our community. One of the ways that we do this is we leave pens and business cards at local businesses in our area. There is a deli down the street from us who loves the pens that we give them for their customers to use. The cashier gets excited when we bring her refills; she tells us that her customers no longer steal her pen! One day when I went to deliver more pens to the Deli, Amy the cashier there told me of an incident that she had witnessed the day before.
Amy said that she saw the dentist from down the block; hide our business cards as he was waiting to pay for his order. She explained how he did not see her watching as he took a quick look around and then grabbed our cards from the holder and placed them behind a counter display. Amy said that he took his business cards and put them in their place! I am sad to say that I was not shocked when I heard this; I had heard rumors of how slow his office really is.
Of course, I immediately went back to our office and told all my co-workers this ghastly tale. They promptly called him unethical and all kinds of other bad names! It must be that he is desperate and desperate people take desperate actions. Is this action unethical or is it just bad behavior? Either way, it’s your decision.
The other day, I saw a Facebook post from a consultant that was directed towards the customers of another consultant group. This expert was warning new Facebook page owners to beware and seemed to be trying to lead them to not trust what they were learning from his competition. Is this unethical or just bad behavior? Either way, it’s your decision. I am not sure if it was unethical, or just very immature. What I do know is, that it is never a bright idea to market oneself with implied accusations and negative comments about your competition. My momma always told me never trust a hairdresser who tells you that the last one who cut your hair did a bad job!
I once worked for Two Doctors who partnered up to share some office space. They each had their own office staff and manager; the manger of older Doctor, would tell the patients that “she can give them a 10% discount, unlike the other (partner) Doctor, who would only give them five”. I heard her say this many times and it was hard to resist the urge to tell those poor patients that the older Doctor’s prices were twice as high! Is this unethical or just bad behavior? Either way, It’s your decision.
The Webster’s online dictionary lists the meaning of Ethics as “the discipline dealing with what is good and bad and with moral duty and obligation”. I guess that some people just have more discipline than others, and it seems that desperation can lead you to make the wrong decision. Unethical or just bad behavior? Either way, it’s your decision.
With your success in mind,
Listen to this awesome song ~